A lot of businesses have a hard time getting proposals out. Especially those that are very technical, but don’t have the business background for it. You need to be thorough, not boring and don’t write too much information! That can destroy you! The quick and dirty solution would be to hire an rfp marketing company but we think you have the skills to figure it out on your own!
Even once you start getting the hang of it you can start with a marketing firm for the support and guidance on the first big project and then use that as a template and theme going forward to know what to do and what to base it off of. Make sure if you are the owner, you don’t promise something you can’t deliver. I know if you’re new you might be hungry for the business, but you don’t want to submit a proposal that will put you in a loss. That’s quite simply bad business. There are other things you could be doing for your time than working for a loss. Sometimes companies think they need to take a loss on the first job just to build the relationship and get in the door; however, with an RFP people look at each proposal independent of the past, so it doesn’t matter if you did 100 jobs for someone, if a new company can under quote you and provide more value they go with them. Plain and simple.